Graphic Design, like art, is an intellectual tool. It performs the same function as art, only narrower in scope. Just as art allows us to create a perceptual sum of all our philosophical ideas; graphic design allows us to take an abstract entity and make it as concrete as possible. Whether it be a corporate logo or a brochure listing products or services, graphic design takes the abstract and where ever possible makes it perceptual.
Art takes a huge body of ideas that are impossible to hold in focus in one moment and gives you a perceptual entity that expresses those ideas and can be grasped immediately.
Similarly, graphic design takes abstract information or ideas and gives you a perceptual summation of them. A company employing many people and offering numerous products or services requires a logo that expresses the identity of the company, their philosophy, their type of product or service, their demographic, and their level of professionalism.
This process of creating the perceptual out of the abstract allows those interacting with the company to hold it in mind as a single unit, not as a collection of products, services, philosophies, etc. We need this perceptualisation because the mind can not hold all this information in one frame of reference at one time.
This difference between art and graphic design explains the dramatically different response people display between a work of art and a work of design.
Our job, as your designer, is to accurately represent these abstract ideas in every design we create so that your clients and customers can identify what they need.
What is the role of induction in design? Induction is the process of reasoning from the observation of concretes to a general or universal conclusion. Induction is your most important tool for every stage of the design process. It provides you with the knowledge required to begin the creative process and proceed on to a final product that meets your objectives.
Design may solve more than just communication or image problems; it may redirect or focus an enterprises' relationship with those who use their product or service into new and more profitable areas. Now is the time for defining your goals and planning their execution.
A design concept is the overall driving force behind successful and effective strategic planning and design. A concept surmises the focus of the problem and its solution. It is our guide to every aspect of the solution you seek: visual design, functionality, communication and impression.
More than any other media, designing for the internet demands a stage of development dedicated to functionality. The outcome must function according to the needs of the client and the end user.
Method is your means of arriving at the outcome in the most efficient manner with the highest quality results. It is what guarantees every aspect is considered and resolved and what gives your client confidence in your ability to deliver.
Your goals are realised! It is time to reap the rewards of your hard work, to look to the future and ask, "What next?".