RE-ENTITY DESIGN

Although the site has been running for some time, I'd like to share it as an example of what can be done with just a few guiding ideas and a photo or two.

Roulette wanted something simple and refined that conveyed the feel of the band and their music. They had a site already but it didn't grab the audience and it was difficult to maintain.

I was given this photograph and I set about trying to use it in a way that would accomplish their goals. I didn't have to allow for a lot of content so I had a lot of freedom in how I could implement the visual design.

I teased them a little with this variation for the Members page but they rightly decided it wasn't the image they were looking for.

Testimonial

We approached Re-entity Design with a simple mandate for Roulette's web presence. It had to be visually striking, consistent with our branding theme, and easy to navigate for our on-line visitors. Re-entity not only delivered but did so well within our budget. We were delighted with the quality of the design work, and found the project to be logistically smooth and creatively stimulating.Roulette, The Band

Roulette, The Band

• URL: www.roulettetheband.com
• Project goal: Total redesign and rebuild. Focus on image and marketing goals.
• Downtime: 0.